Popular Fashion Keywords for Blogs and E-commerce Site Optimization

Here you go, grab a list of the most popular fashion keywords, along with their monthly search volume on Google, keyword difficulty, and estimated costs per click.

If your business is in the fashion industry, you run a retail store, an e-commerce platform, or write fashion news, include these search phrases in the content on your website.

These keywords are really helpful in generating new content ideas in the fashion niche. You will be able to add more pages and categories to your website. And with competitive research, you can even get insights about how to develop your business in the fashion industry.

A List of Profitable Fashion Terms to Use in Your Content Right Now

These are the top 50 fashion keywords with huge search volumes that will get you tons of organic traffic – provided you rank high in search results. Below, you will find a downloadable project with 4000+ more keywords to describe fashion and clothing.

Quickly find keywords for your content

with free Rank Tracker

Open the Top Fashion Keywords list in a XLSX file.

How to find more fashion keywords using Rank Tracker

Rank Tracker will give you tons more suggestions on how to optimize your content, find long-tail keywords, related topics, and popular questions. You will be able also explore your niche and even spy on your competitors.

All collected keywords about fashion are stored in the Keyword Sandbox

The search volume metric shows how many times the key term has been searched for on Google over the last month.

The keyword difficulty estimates are based on the online competition, the strength of your website and other websites ranking at the top, and how difficult it might be to optimize your content to enter the top 10.

Expected cost-per-click pulled from Google Ads shows predicted costs if you run a PPC campaign for the keyword.

Find even more fashion keywords

with free Rank Tracker

Mind that the project has been set up for zara.com website. You can use the existing project as suggested above or create a project for your own website free of charge (or several websites, as there are no limits on the number of websites or keywords to check). 

With the help of Rank Tracker, you will not only research keywords that describe fashion, along with their search volume and keyword difficulty metrics. You will also be able to check if your website ranks for this or that fashion keyword, and if so, then, in which position or SERP feature it ranks.

What the keywords are good for

The fashion keyword list will help you:

1. Find fresh ideas and new topics in the fashion industry

How to know what’s the in thing at the moment? Check out Google Trends and spot what’s on the rise. Check out the brands and topics that are coming to be trendy and stay tuned for the news from the fashion world.

Rising trends on Google related to the fashion search term

Keyword research is the key element in creating content that will be as trendy as the awesome goods you’re selling. It is not only about adding the year 2024 to your titles.

Think about personalities who boast their unique style. Just see, at least 10,000 searchers a month are interested in lady gaga outfits. Why not make a round-up of her exquisite looks? Or you can create a lookbook explaining what makes bella hadid style so good and throw in a couple of ideas based on items sold in your store.

Find events that stay in the public eye for years and make a review of guests and fancy outfits. This can be met gala with 100,000 searches per month or any fashion shows near me – you name it – that will be particularly curious for your local audience. How about family events, public holidays, and festivals? Just check how many searchers come to Google for homecoming dresses, wedding guest dresses, and so on. The search volumes are huge.

2. Add new categories and optimize site structure

All the researched keywords in Rank Tracker are grouped into topics. Further, they can be regrouped according to their semantic similarity – high, medium, or low. These groups can help you figure out which topics you have not covered yet and add them to your content.

Moreover, by classifying your keywords into topics, you will create the hierarchy of your content the same way your category and product pages are nesting on your website.

3. Develop a unique style to stand out from other sites writing about fashion

The keyword gap tool lets you explore ranking keywords of your competitors (or any popular website in the fashion niche). You will surely notice some ideas that deserve your attention as well. Why run for the keywords that already have someone catering to this demand? Because that’s all what the competition is about.

Probably, you will offer something that will be more specific to your local audience. Remember that local SEO is crucial even to brick-and-mortar stores and retailers. If you properly optimize your site for a local audience, you will get all chances to beat even huge popular e-commerce platforms.

And tracking your rankings and competitors will help you check your online presence, monitor your brand visibility, and better shape the uniqueness of your fashion site.

How to use the fashion keywords to optimize your content

By optimizing your website content about fashion, you will be able to drive more organic traffic to your site.

You will increase your site’s online visibility and will get a chance to beat the high competition in fashion marketing. But best of all, you will target the right audience that loves fashion, who are better engaged, more convertible, and who turn easier into paying customers.

Craft content that ranks and drives traffic

with free Content Editor in WebSite Auditor

So, stick to the main rules of keyword optimization:

Find the relevant keywords with large search volumes and embed them into your content. This is totally appropriate for fashion news, blogs about fashion, and likewise descriptions of products on Amazon, Shopify, Etsy, or any dropshipping platform of your choice. You should also use the right keywords in descriptions and hashtags on social media because this is how people search for and find you.

More tips for fashion websites

Fashion is all about becoming hype and fad, then why should websites about clothes be boring? By no means! 

If it’s an online clothes store, it must provide the best user experience for visitors to quickly find and purchase what they want. If it’s an online clothes store, it must provide the best user experience for visitors to quickly find and purchase what they want. This includes offering a wide range of products, such as the latest fashion trends, casual wear, and specialized items like modern scrub wear for healthcare professionals. Visitors shopping on your website want to find the right item in size and color. And they must get it easily, maybe, with the help of categories and filters, even if they are searching on a mobile device (did you know that more than half of all searchers come from mobile devices?)

On top of that, fashion is all about great visuals and fascinating design. All this requires image optimization for the pages to perform well on the web. While creating great lookbooks and style guides, don’t forget that the pages should load quite fast: long response time not only annoys visitors but also spoils SEO rankings. So choosing a trusted web hosting provider is also a must.

To sum up

The fashion industry is a multi-billion dollar market. Thousands of people ask questions about fashion every day, so help them find YOUR website: use popular fashion keywords, and search engines will identify your pages as relevant to the queries. And for SEO and advertising, there are tools to help you estimate the value of each keyword.