Katherine Stepanova

Link building has never been so challenging and contradicting as it is today. - You need backlinks to make your site rank. - You fear of wrong backlinks that put your site at risk of Google's penalty. To keep your link-building effective yet penalty safe, you need to instantly identify and neutralize any harmful links in your profile.

For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.

A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.

Single-page websites are getting increasingly popular. They look cool, are easy and cheap to create, and seem to work great for so many businesses. But can you get to the top of Google with a one-pager? Well... it depends. In today's guide to SEO for one-page websites, I'm sharing the pros and cons of single-page sites in terms of search engine optimization, along with actionable tips on making a one-pager rank for your keywords.

Over the years, Google's been making life increasingly difficult for SEOs. Dozens of link building tactics that we've had in our arsenal for years turn ineffective (or even harmful). And now SEOs have to stick to safe and effective techniques to build links in the post-Penguin era. One of them is "broken link building", which can be easily run with SEO PowerSuite!

Everything you need to get ready for Google's Page Performance Update.

If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.

Use SEO PowerSuite's alerts system to get immediate email updates on your website’s SEO metrics: get the full picture, from new backlinks to audit results.

Happy to announce we've released the fully revamped Content Editor module in WebSite Auditor. From now on, it’s less than simple to write SEO-friendly content (and create SEO tasks for your copywriters)!